MSc in Strategic Marketing
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
Who is it for?
Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
Marketing professionals looking to enhance their knowledge and skills and progress their career.
2 October 2017 – 15 December 2017
8 January 2018 – 23 March 2018
9 April 2018 – 22 June 2018
25 June 2018 – 7 September 2018
Why this course?
More than just an academic institution, Cranfield School of Management’s world-class research, expertise and teaching result in practical management solutions that are transforming the world of business today. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.
Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:
Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in Harvard Business Review or Sloan Management Review.
Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.
As one of the top schools for postgraduate marketing education, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.
Informed by Industry
Our Strategic Marketing MSc faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.
Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.
The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.
Your teaching team
Cranfield School of Management is world-renowned for its practical and innovative approach to strategic marketing, and has an established reputation for the excellence of its teaching. Our faculty continue to work with the operating boards of many of the world's leading multinationals to bring the latest insights and best practices to their lectures.
- Dr Radu Dimitriu - Course Director
- Professor Emma Macdonald
- Professor Paul Baines
- Professor Hugh Wilson
- Professor Stan Maklan
- Dr Daniel Prior
- Dr Simon Templar
- Professor Malcolm McDonald
- Professor Simon Knox
- Dr Rodrigo Guesalaga
- Dr Ian Speakman
- Dr Benedetta Crisafulli
- Ian Crawford
- Mike Berry
The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. More information can be found at: www.cim.co.uk
The Strategic Marketing MSc is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Advanced Certificate in Market and Social Research Practice, and with appropriate work experience you will be eligible to join the Market Research Society after graduation. More information can be found at: www.mrs.org.uk.
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.
The marketing consultancy project simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider your options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion you will receive feedback from your supervisor and an industry expert. Companies students have worked with include Google, Nike, Cobra Beer, InterContinental Hotels Group, Acer and Sainsbury’s.
The culmination of the learning process is your opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about (usually involving direct research with either marketing professionals/managers or with customers).
Taught modules 60%, MSc thesis project 40%.
All the modules in the following list need to be taken as part of this course:
- Managing Brands
- Marketing Communications
- Big Data-Marketing Analytics
- Retailing and Omnichannel Management
- CRM and Customer Experience
- Marketing Strategy and Planning
- Marketing Consultancy Project
- Digital Marketing
- Accounting for Marketing Managers
- Sales Management
- B2B Customer and Key Account Management
- Research, Insight and Statistics
We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:
first or a second class UK honours degree in a relevant discipline, or
international degree - equivalent of UK qualifications
Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' relevant work experience.
If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. Our minimum requirements are as follows:
- IELTS - 6.5 overall and 6.5 in the writing component
- TOEFL - 92 and a writing score 21
- Pearson PTE Academic - 65
- Cambridge English Scale - 180
- Cambridge English: Advanced - C
- Cambridge English: Proficiency - C
- Trinity College London Integrated Skills in English III - pass
In addition to these minimum scores you are also expected to achieve a balanced score across all elements of the test. We reserve the right to reject any test score if any one element of the test score is too low.
We can only accept tests taken within two years of your registration date (with the exception of Cambridge English tests which have no expiry date).
Students requiring a Tier 4 (General) visa must ensure they can meet the English language requirements set out by UK Visas and Immigration (UKVI) and we recommend booking a IELTS for UKVI test.
Applicants who do not already meet the English language entry requirement for their chosen Cranfield course can apply to attend one of our Presessional English for Academic Purposes (EAP) courses. We offer Winter/Spring and Summer programmes each year to offer holders.
95% of School of Management students were employed within 3 months of graduation*.
The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.
During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.
Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.
*based on those students for whom we hold data, across all School of Management full-time master's courses (2015/16 cohort)