Master of Business Administration (Business Innovation)
In this programme, you will gain an understanding of how important continuous innovation processes are for companies and how new products and services can be developed and brought to the market.
The MBI addresses all important aspects related to the topic of innovation. The study programme caters to the precise needs of companies who either regard themselves as a leader in innovation or are on the way to becoming one.
Organisations will continue to be successful in today's globalised and competitive environment by pursuing further development in line with market demands by practicing innovation. In order not to simultaneously disrupt ongoing businesses, Master in Business Innovation aims to provide an understanding of the continuous market-oriented development of innovative ideas and their implementation in the market.
The programme focuses on:
- Identifying and assessing innovation potential in organisations, and also market potential;
- Developing new products and services and maintaining the balance between creativity, profitability and market needs; and
- Successfully positioning and launching new products and services on the market.