About

Public Relations is one of the fastest growing professions in the world. The profession has experienced an enhanced change in status over the years. The MBA in Communication and Public Relations programme will provide students with the high level of knowledge and the increased skills needed to succeed in this dynamic and expanding profession. In this programme, students will be able to explore the concepts and principles of management and also the roles of communication and public relation in organisation including strategies, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial process in their respective departments. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses, especially during the issue, risk and crisis management.

Today’s public relations professional plays an important role in helping organisations reach their overall goals and objective. This course aims to further educate individuals who have completed related degree programmes to incorporate principles of research in areas of communications and public relations that will help students to achieve professional results in aesthetic design and cultural arts. These can be incorporated into communication and public relations to reach a broader audience.

Entry Requirements

  • A Bachelor's Degree with minimum CGPA of 2.50 out of 4.00 or its equivalent as accepted by the HEP Senate OR
  • A Bachelor's Degree with CGPA below 2.50 out of 4.00 or its equivalent can be accepted, subject to a minimum of five (5) years of working experience in relevant field

Course Structure

Year 1

Semester 1

  • Management
  • Managerial Accounting
  • Marketing Management
  • Quantitative Business Methods

Semester 2

  • Managerial Economics
  • Organisational Behaviour
  • Financial Management
  • Research Methodology
  • Strategic Management

Year 2

Semester 3

  • Public Communication
  • Organisational Communication
  • Practical Applications in Public Relations
  • Public Relation
  • Dissertation

Career Opportunities

  • Marketing Directors
  • Advertising Agents
  • Public Affair Advisor
  • Managers
  • Public Relations Directors
  • Public Opinion Analysts
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