Master of Business Administration in Multimedia Management

Application Dates
Course Overview
Masters (Coursework)
Tuition Fees
RM 39999
Cyberjaya, Selangor, Malaysia
18 Months
Prior Study
Masters degree
Graduation Results
2.99 and lower (Pass)
Study Field


Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways. The most common method of presenting animation is as a motion picture or video program, although there are other methods.

This programme deals with various research topics which tackles how multimedia data can be managed effectively and efficiently in information systems. The Multimedia Management programme provides non-business graduates who are in management positions, or who aspire to be in management positions, with contemporary management skills and knowledge in their areas of responsibility. The programme is designed for those who have a passion for multimedia from variety of disciplines, including art, computer science, filmmaking, entrepreneurship and engineering.

The MBA in Multimedia Management equips students with the essential management knowledge and an appreciation of the latest technologies much broader than their initial specialisation. Students undertaking this programme will study the creative aspects of multimedia design, production and project management. This programme is aimed at students from a variety of background and experience who wish to further their understanding and skills in multimedia, web design and production without concentrated emphasis on technology-related issues. This degree provides students specialised skills in digital media, underpinned by a thorough grounding in multimedia production. Graduates may typically find employment in web and multimedia design and development, digital media industries, consultancy, teaching and research.

Entry Requirements

  • A Bachelor's Degree with minimum CGPA of 2.50 out of 4.00 or it's equivalent qualifications as accepted by the HEP Senate OR
  • A Bachelor's Degree with CGPA below 2.50 out of 4.00 or it's equivalent qualifications can be accepted, subject to a minimum of five (5) years of working experience in relevant field.

Course Structure

Year 1

Semester 1 

  • Managerial Accounting
  • Marketing Management
  • Quantitative Methods for Business
  • Human Resource Management

 Semester 2

  • Financial Management
  • Managerial Economics
  • Research Methodology
  • Knowledge Management
  • Interactive Multimedia

Year 2

Semester 3

  • Multimedia Project Management
  • Strategic Management
  • Technology & Innovation
  • Multimedia Marketing
  • Project Paper

Career Opportunities

  • Project Manager
  • Creative / Multimedia Director
  • Graphic / Multimedia Designer
  • Multimedia Developer
  • Content Developer
  • Instructional Designer