About

This course focuses on the nature and functions of communication (Advertisement and Public Relations). It examines the role of communication in understanding currents changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are firstly to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economical growth, political scene, law and policy trends, and cultural and social system. Lastly, students will explore how the information superhighway has its effects on mass communication and its society.

The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communications strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from the top industry media professionals with the involvement in ‘real’ case studies.

Entry Requirements

  • A Bachelor's Degree with minimum CGPA of 2.50 or equivalent, as accepted by HEP Senate; OR
  • A Bachelor's Degree or equivalent with less than CGPA of 2.50 is accepted with a minimum of 5 years working experience in related field.

Course Structure

Year 1

Semester 1

  • Mass Communication Theory
  • Strategies for Professional Writing

Electives: Select One

  • Public Relations in Organisation
  • Advertising Management

 Semester 2

  • Communication Research Methods
  • Intercultural Communication

Electives: Select One 

  • Public Relations Campaign
  • Advertising Campaign Planning

Year 2

Semester 3

  • Professional Communication Ethics  

 Electives: Select One 

  • Public Opinion Research
  • Consumer Behavior Research

 Electives: Select One 

  • Issue & Crisis Management
  • Account Planning Management

Semester 4

  • Project Paper

Electives: Select One 

  • Negotiation & Conflict Management
  • Advertising Creativity

Electives: Select One 

  • Decision Making & Problem Solving
  • Seminar in Persuasion & Attitude Change
  • Audience Analysis

Career Opportunities

  • Public Affairs
  • Corporate Affairs
  • Community Relations
  • Customer Relations
  • Investor Relations
  • Employee Relations
  • Media Relations

 

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