Lai Ming Ming


Multimedia University (MMU)

Professor Lai has taught hundreds of postgraduate students in her 23 years as a university academic and has supervised more than 45 MBA projects and 9 postgraduate by research students.

Academic qualification(s):

Bachelor of Business Administration with First Class Honours (Universiti Kebangsaan Malaysia (UKM), Malaysia); Master of Business Administration (Wichita State University, Kansas, USA); Doctor of Philosophy (Multimedia University, Malaysia)

My profile

A student’s passion will lead to strong sense of responsibility and commitment to the profession, which play major roles in ensuring the student’s progress in knowledge acquisition and conducting research. Furthermore, I encourage open discussions between my students and I, and welcome any good ideas they might have.  I believe learning should be fun, so I always try to find ways to create a more relaxed learning environment. Having informal discussions over lunch could be very helpful, I’ve found. At the same time, I encourage my students to attend relevant training courses or international conferences. These are funded through research grants, and are invaluable in gaining expert knowledge, networking with their peers, as well as boosting confidence. Last but not least, I consistently motivate my students so that they see themselves through to the successful completion of their respective programmes.

Your postgraduate students’ paths

A postgraduate student should have passion for his or her research work, should be grateful for what he or she has, and should be independent. Postgraduate students should face all challenges, whether in studies or in life, with positive attitudes. They should treat difficulties and challenges as opportunities for personal growth, as a way to challenge themselves in preparing themselves for career or for life.

All human beings have weaknesses. Hence, I would encourage students to capitalise on their strengths and avoid venturing into areas that they are weak in, or in which they have little interest. Students need to cultivate a habit of writing at least half a page a day. This will make it much easier to complete their thesis within the stipulated duration. Do not write at the last minute.

What is your favourite motivational saying/mantra?

Life is beautiful!

Research interest(s):

  • Equity Investments
  • Behavioural Finance
  • Moving Averages
  • Mutual Funds
  • Environmental Gerontology

Latest research

I am the Professor of Finance in Multimedia University’s Faculty of Management. Hence, my research focuses on all areas of equity investments and behavioural finance. In view of global ageing, in recent years, I have also expanded my research interests into environmental gerontology.

Funded research

Status: Ongoing

Duration: 2017-2019

Subject of study: Enhancing the adoption of Virtual Payment Services for Fintech among B40 for Societal Wellbeing

Source of funding: FRGS, MOHE


Status: Ongoing

Duration: 2016-2019

Subject of study: Modelling of Retirement Satisfaction Index for Improving Wellbeing in Malaysia

Source of funding: FRGS, MOHE


Status: Completed

Duration: 2014- 2017

Subject of study: Modelling the Aged-Friendly Community Index for Aging in Place

Source of funding: FRGS, MOHE


Status: Completed

Duration: 2012-2016

Subject of study: Evaluating the Long-Term Care and Community Support System for an Ageing Society

Source of funding: FRGS, MOHE


Status: Completed

Duration: 2008–2011

Subject of study: Investors' behaviour versus liquidity flows versus equity fundamentals: the more prevailing factor affecting stock market performances during bulls and bears

Source of funding: Permodalan Nasional Berhad (PNB)