Human interactions and the media field are your jams? Maybe UTAR has the right Cool Course for your postgraduate.

What is this Cool Course all about?

Master of Strategic Communication is a programme that provides you with mastery of the field of media and communication. It also aims to equip you with:

  • THE ABILITY TO DEMONSTRATE IN-DEPTH KNOWLEDGE of the strategic communication field locally and internationally.
  • PRACTICAL SKILLS in the field of media and communications.
  • LEADERSHIP QUALITIES in the way of communications to work effectively with academic peers and stakeholders.

This programme is also in response to the ever-growing media industry, which has made Malaysia a fertile ground for media and communications-related studies. It is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. The thinking that requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism, and marketing techniques.


What else is there to know about this Cool Course?

The programme seeks to empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learnt to business, government, politics, social justice, entertainment and health among others.

It will interest you to know that this programme comprises of a coursework component and a capstone project.

The coursework component consists of:

  • Nine core courses
  • Two electives

These components will be assessed through a combination of continuous assessments and examinations.

The classes are conducted in UTAR’s Kampar Campus under the Faculty of Arts and Social Science.


Why should I study at UTAR?

Oh, we have a few reasons for you to ponder upon.

    UTAR is a not-for-profit university providing affordable quality education to all.
    UTAR’s study programmes are accredited by the Malaysian Qualifications Agency (MQA), and our professional-related programmes are recognised by 20 leading professional bodies.
    UTAR was the first university in Malaysia to set up UTAR Soft Skills Development Certificate (USSDC) to recognise students’ efforts in acquiring the key soft skills to transform into employable professionals.
    95-97% of UTAR graduates are employed within six months of graduation. Not to mention that many received multiple job offers even before graduation!


Hmm, how do I know if I qualify for this Cool Course?

Okay, let’s see.

Are you a graduate of:

  • Public Relations
  • Journalism
  • Advertising
  • English Language
  • Management
  • and other related courses/disciplines

Or maybe you’re a media and communications industry professional and want to acquire skills to advance further in your profession?

If you are any of the above, then head on to apply at